How to create a service menu that makes booking easier

Use the names your customers look for

Imagine someone opening your page for the first time. They want to know if you offer the service they have in mind and how much time to set aside. “Haircut and beard trim” gives them more to go on than “Signature package.” If you prefer to keep a branded name, add a description of what the service includes.

Listen to how customers ask for services at reception and in messages. Use their words in the menu when they accurately describe what you offer. Let the service name identify the main choice, then use the description for details such as a wash or styling.

Enter the time an appointment actually takes

The duration you enter helps determine which time slots you can offer. Watch an appointment from start to finish before filling in that field. A haircut that takes forty minutes in practice needs forty minutes on the calendar. If the team must disinfect the workstation or prepare supplies between customers, account for that when setting the buffer.

Look closely at services with a wide range of durations. If two types of appointment usually take different amounts of time, consider listing them as separate options with clear descriptions. Offer choices that customers can tell apart on their own.

Group services by what customers need

Create groups for common needs, such as hair, beard, nails, or brows. Keep services that customers are likely to compare together. Enter the correct price and duration for each option, and check in Hest which professionals can be selected for each service.

Review the menu on your public page

Open the menu on your phone, tap a service, and go through the steps of choosing a professional and a time. Check that the name, price, and duration all describe the same appointment. Take a few minutes to review the menu whenever you update a technique, change prices, or bring in a new team member. If different customers keep asking the same question, it may be a sign that a listing needs clarification.